D2C vs. Fachhandel
| Author: | Rainer ElsteORCiD, Vivien Fritz, Fabian Diefenbach |
|---|---|
| URL: | https://imc.unisg.ch/shop/marketing-review-st-gallen-3-2025-sportmarketing/ |
| ISSN: | 1865-6544 |
| Parent Title (German): | Marketing Review St. Gallen |
| Subtitle (German): | Balance-Akt im Vertrieb |
| Publisher: | Thexis |
| Place of publication: | St. Gallen |
| Document Type: | Article |
| Language: | German |
| Year of Completion: | 2025 |
| Release Date: | 2025/07/03 |
| GND Keyword: | D2C Direct-to-Customer |
| Volume: | 42 |
| Issue: | 3 |
| First Page: | 60 |
| Last Page: | 67 |
| Open Access?: | nur im Hochschulnetz |
| Relevance: | Peer reviewed Artikel nach Positivliste (5-fach gewertet) |
| Faculty: | Wirtschaft und Technik |
| I intend to…: | melden (für den Jahresbericht) / report (Annual Report of Research) |