@article{DunstVahs2024,
  author    = {Dunst, Michael and Vahs, Dietmar},
  title     = {Im Schneckentempo zum Productlaunch?},
  journal   = {Spektrum},
  volume    = {2024},
  number    = {52},
  issn      = {1864-0133},
  url       = {https://intranetportal.hs-esslingen.de/meine-hochschule/aktuelles/kommunikation/publikationen/spektrum},
  institution = {Institut f{\"u}r Change Management und Innovation (CMI)},
  pages     = {40 -- 42},
  year      = {2024},
  language  = {de}
}